About Us
We are Lightfoot, a high-growth technology company based just outside Exeter that is focused on making a difference worldwide, one driver at a time.
We help businesses and private motorists improve performance and safety. Our technology has been proven to reduce fuel use and emissions rates by 10-20%, and at-fault accidents and wear and tear by 40-50%.
Our technology connects to your vehicles on-board computer and uses all the live data it produces to analyse how efficiently you are driving. Its similar to how performance is analysed in Formula 1. Lightfoot turns that data into simple feedback for you the driver so you know when youre pushing your vehicle too far and can bring it back to maximum efficiency.
Were a fun-loving bunch who are growing at an astonishing rate. Weve moved into a brand-new, state-of-the-art office near Exeter in the beautiful Southwest (which was voted Exeters Best Workspace). We are excited to keep growing the Lightfoot family with like-minded, passionate individuals who share our values.
- We care deeply.
- We are innovative.
- We deliver excellence.
- We are customer first.
- We are friendly and celebrate individuality.
Job Purpose
The sole focus of the role is to create and book meetings for the German & UK Lightfoot and Winnie sales team - playing a vital role in our sales funnel by prospecting, qualifying, and nurturing leads to generate sales opportunities for the Commercial Team.
To contribute to and share in the success of our experienced and ambitious sales team, this role requires the ability to successfully communicate with a varied market at all levels, using an organised and detailed approach in a timely yet professional manner, as part of a fast-paced team.
Main duties and responsibilities
To provide comprehensive support to the Lead Generation team including:
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You will be contacting German and UK potential fleet and technology prospects to arrange meetings for our Sales Team to be comprehensively demonstrating our technology.
- Making 30+ outbound calls per day and scheduling at least twelve or more qualified meetings per month plus working to other defined activity levels to reach KPIs. The main focus is to the Meetings Booked & Attended target, with meetings sat graded OK, Good or Awesome.
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Communicate with potential fleet and technology prospects via phone, email, LinkedIn, and social media to arrange meetings for the commercial team.
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Data Management - Maintain and update a CRM system (Salesforce) with accurate prospect information, communication and outcomes - following the sales playbook and managing your pipeline.
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Working closely with all internal departments and teams to ensure the Lightfoot proposition is fully understood and delivering exceptional customer experience to prospects through you and the team.
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Manage yourself in a manner to ensure you are successfully achieving your monthly targets. Have an appropriate strategy and plan to develop the numbers of meetings booked and sat required by the business.
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Manage your own data-lake, work with the Growth Executive to continue to expand the size of your data, ensure the data is up to date, well maintained and as expansive as possible.
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Develop relationships with your data-lake prospect base, ensuring you are developing good dialogue and using a blend of communication style to achieve the meeting to be booked. Use a blend of telephone, email, Linkedin and other social ways of making contact.
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Use your emotional intelligence to ensure we do not door-step prospects to a point of them being frustrated and negative towards Lightfoot.
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Attend Shows and Exhibitions as required - either in the UK, Germany, Austria, Switzerland or internationally
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Comply with all business processes and standards required, especially GDPR
Creativity & Innovation
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This role will be expected to contribute ideas and solutions to the Lead Generation function to ensure delivering a high-quality service.
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Innovation is key to success, involvement in tactical campaigns and inputting to key messaging on these campaigns will be important.
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Use of marketing literature in a creative way to ensure we hook the prospect into wanting to meet, as well as linking our existing client base names
Levels of Responsibility
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This role will expect a high standard of knowledge of Lightfoot and the Lead Generation function, to ensure that all information communicated to our potential clients and partners is accurate and of a professional nature.
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Product knowledge to an advanced level is expected, of all Lightfoots products
Personal Characteristics:
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Ambitious, results-driven and highly self-motivated
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Credible, reliable and honest
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Confident and articulate in all forms of communication and able to adapt your style to suit each situation or audience
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Organised and attentive to detail
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Personable and outgoing, with a good sense of humour
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Flexible and able to adapt within a fast-moving and exciting commercial environment
Key Skills
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German (both verbal and written), to a native level
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Experience in SDR roles with at least one years prior experience with a proven track record of exceeding targets
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Contributed to and comfort in working in a fast-paced, growing organisation
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Demonstrable success in developing strategies for prospecting, negotiating and converting opportunities.
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Strong organisational skills and the ability to prioritise workload to achieve required personal and organisational objectives.
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Excellent spoken and written communication skills ENG and DE.
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Computer & IT literate, including Microsoft Office suite.
Additional Requirements:
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Experience in utilising CRM and sales enablement tools (preferred).
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Understanding of UK and FR sales regulations, frameworks and compliance requirements (preferred).
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Previous SDR roles include working for a telematics provided would be preferred.
This role is offered as hybrid, requirirng a minimum of 2 days a week in our Exeter office.
