Job Overview:

The E-Commerce and Marketing Manager will be responsible for driving the growth of the company’s online presence and sales. This role combines e-commerce functionality and optimisation with digital marketing knowledge to ensure the continued growth and improvement of the company’s existing e-commerce platforms.

The ideal candidate will bridge the gap between the e-commerce function, and the creative side of the business. This position is new to the business so has real potential to be moulded and developed into much more.

Key Responsibilities:

E-Commerce Management:

· Oversee the day-to-day operations of the company’s e-commerce platforms, including product listings, pricing, promotions, and content updates.

· Manage the e-commerce team, who maintain the website and optimising the customer experience, including user interface and navigation.

· Monitor and analyse website performance metrics (traffic, conversion rates, sales, etc.) to identify opportunities for improvement.

· Work with the team to ensure the website is optimised for performance, security, and SEO, liaising with the product specialists where necessary.

· Implement strategies to improve the customer journey, including personalized marketing and retargeting campaigns.

Digital Marketing:

· Develop and execute comprehensive digital marketing strategies to drive traffic, engagement, and sales to the website.

· Oversee content creation, social media advertising, email marketing, and content marketing campaigns.

· Work with the marketing team to develop high-quality marketing materials that align with brand guidelines.

· Analyse and report on the performance of marketing campaigns, using data to inform and optimize future initiatives.

Strategic Planning:

· Work closely with sales, and customer service teams to ensure marketing and e-commerce efforts are aligned with broader company initiatives.

· Identify and analyse market trends, customer insights, and competitive landscape to inform marketing and e-commerce strategies.

Qualifications:

· Experience in e-commerce management and digital marketing.

· Proficiency in e-commerce platforms (Magento2, Shopify, Amazon, eBay), Google Analytics and marketing automation tools.

· Proven track record of increasing online sales and improving marketing ROI.

· Strong understanding of SEO, SEM, email marketing, and social media strategies.

· Excellent project and team management and organisational skills.

· Strong analytical and problem-solving abilities.

· Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Preferred Skills:

· Familiarity with website development processes.

· Knowledge of stock systems and integrations.

· Creative mindset with an ability to think strategically and innovate.

Job Type: Full-time

Pay: £40,000.00-£45,000.00 per year

Additional pay:

Bonus scheme

Benefits:

Company pension
Employee discount
Free parking

Schedule:

Monday to Friday

Work Location: In person

Optics Warehouse

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E-Commerce and Marketing Manager