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Educational Content Lead SPaG Content

Twinkl • Full-time • Remote (GB) • £30k / year • 1m ago

Job Introduction

Location: UK

Annual Salary: £30,000

Hours of work: 37.5

Contract: Permanent

Line Manager: Sofija Gajski-Kajfes

Recruiter: Claire Bonnett

Ongoing projects/how you’ll spend your day:

Competitor and Market Monitoring

Perform daily or weekly horizon scanning of competitor movements in the SPaG landscape and take action as needed.
Stay updated with all relevant guidance and spot opportunities through monitoring competitors and government updates specific to language education.

Innovation and Idea Generation

Identify and develop unmissable ("brickwall") opportunities related to Twinkl’s SPaG content.
Generate big ideas to solve customer pain points.
Drive the development of new content and features for Twinkl’s SPaG content through the content roadmap development.

Research and Guidance

Stay updated on current research in language education and filter relevant findings to the teams.
Support production and development teams with up-to-date guidance specifically for Twinkl’s SPaG content

Strategy and Prioritisation

Create and execute annual business strategies for Twinkl’s SPaG content.
Decide on current and future priorities based on business strategies.
Create the right content at the right time, clearly communicating resource priorities to the production team.

Collaboration and Communication

Work collaboratively with other ECLs to ensure a cohesive approach to SPaG content and resources across the collection.
Liaise with other teams and key stakeholders (e.g., marketing, product) to organise, communicate, and promote SPaG content.
Execute a content linking strategy to ensure a seamless user journey through SPaG content.

Performance and Insights

Share successes and opportunities for improvement specific to SPaG content.
Gather insights from various sources (e.g., Tableau, social media, email) to inform decisions and identify new opportunities for SPaG resources.
Be responsible for the success of SPaG content lines.

To succeed in the role, you will:

Be deeply passionate about SPaG and language education, with a strong commitment to improving literacy.
Have strong strategic planning skills to set priorities and execute annual business strategies for SPaG content.
Possess a creative mindset to generate innovative ideas and drive content creation through the content roadmap.
Be proficient in gathering and analysing insights from sources such as Tableau, social media, email, and marketing engagement to inform SPaG content decisions.
Liaise effectively with other teams and key stakeholders to organise, communicate, and promote your content.

In this role, you will learn:

Agile Working Practices
Data Analysis and Decision Making
Customer Experience and Engagement
Content Management and Strategy
Market Research and Competitive Analysis

You’ll work with:

Other ECLs, customer-facing teams and key areas of the business
Education Category Managers on the top level strategy for the area
Your production team of Content Writers, Editors, Designers and Illustrators
Production managers and team leaders

We're interested in anyone who meets a combination of the following:

Essential: at least 5 years teaching experience
- Thorough and up-to-date knowledge of key strategies and policy drivers within the English education system
- Experience of delivering projects; from ideation through to completion
- Be an effective listener and communicator
- Ability to spot trends and be comfortable acting upon them
- Is organised, able to work to deadlines and manages time effectively
- Essential for remote working you will need access to a fast and reliable internet connection of at least 6mb down and 1mb upload. We recommend you use speedtest.net to check.
Desirable: at least 2+ years of experience as an English Lead

KPIs

Generate one new idea for SPaG per month.
Achieve 100% of roadmap smart goals per month.
Ensure SPaG content lines meet financial and usage targets
Ensure SPaG content lines achieve an NPS (customer feedback score) of +80 monthly.

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

Here’s a couple of the things that make Twinkl a great place to be:

A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year, flexible working policy with opportunities to work from home and Twinkl subscriptions.
Quarterly company awards programme
Seasonal events
Referral scheme
Cervical and Prostate screening
Company sick pay after 3 months of service
After probation - cycle-to-work scheme
Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave