Social Media Coordinator

The Exeter • Full-time • Exeter, ENG, GB • £29k / year • 1d ago

As our Social Media Coordinator you will be vital in supporting our digital presence - creating and managing content that resonates with our audience. You will play a crucial role in enhancing our online visibility, engaging with our followers, and supporting our marketing initiatives.

Key responsibilities include:

Content Creation: Develop and curate engaging and relevant content for various social media platforms, including but not limited to Facebook, X, LinkedIn, Instagram, TikTok and YouTube.
Community Management: Monitor and respond to comments, messages, and reviews in a timely and professional manner. Foster positive interactions and build relationships with followers.
Campaign Management: Plan, execute, and analyse social media campaigns to support marketing objectives. This includes paid social media advertising.
Brand Consistency: Building and managing social media guidelines. Ensure all social media content is consistent with the company’s brand voice, style, and messaging guidelines.
Performance Tracking: Use analytics tools to track and report on social media performance. Provide insights and recommendations to improve engagement and reach.
Trend Monitoring: Stay updated with the latest social media trends, tools, and best practices. Implement new strategies to keep the company’s social media presence current and effective.
Collaboration: Work closely with the marketing team and other departments to align social media efforts with overall marketing and business goals.

Experience and qualifications

Education: Professional qualifications or formalised training in Digital Marketing
Experience: Proven experience in managing social media platforms for a business, preferably within the financial services or insurance industry.
Skills: Strong understanding of social media platforms, analytics, and tools.
Excellent written and verbal communication skills. Ability to create engaging content (text, image, and video).
Technical Proficiency: Familiarity with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, Facebook Insights).
Creativity: Demonstrated ability to think creatively and develop innovative social media strategies.
Must have the right to work in the UK.

Skills

Detail-Oriented: Strong attention to detail with the ability to manage multiple tasks and meet deadlines.
Problem Solver: Proactive in identifying issues and providing effective solutions.
Team Player: Collaborative mindset and able to work effectively within a team environment.
Adaptable: Flexible and open to change in a fast-paced environment.
Passionate: Enthusiastic about social media trends and driving engagement and brand loyalty.

Benefits