Artificial Intelligence (AI) is transforming almost every industry, and job hunting is no exception. Whether you’re actively searching for a new role or just keeping an eye on the market, AI is shaping the way jobs are advertised, applications are screened, and candidates are hired. But what does that mean for you as a jobseeker? And more importantly, how can you use AI to your advantage?
1. AI is filtering job applications – so your CV needs to adapt for them
Many companies now use AI-driven Applicant Tracking Systems (ATS) to scan and filter CVs before a human even lays eyes on them. These systems look for specific keywords, skills, and experience relevant to the job. If your CV doesn’t match what the AI is looking for, it might not make it past the very first stage, even if you're a good fit for the rile.
What you can do:
✅ Use keywords from the job description in your CV and cover letter.
✅ Keep formatting simple – fancy designs can confuse AI.
✅ Tailor your CV for each job instead of using the same one for everything. Yup, it's an absolute pain but if you want to get past the AI-gatekeeper, it's a must now.
2. AI-powered job matching – get the right jobs sent to you
Job boards and recruitment sites are using AI to recommend roles based on your skills, experience, and previous applications. Instead of scrolling through hundreds of listings, AI can help you find jobs that are a perfect match.
What you can do:
✅ Create a detailed profile on job sites like JobsInDevon.uk so AI can match you with relevant roles.
✅ Apply for jobs that genuinely interest you – AI learns from your activity and improves recommendations over time.
✅ Set up job alerts so you never miss an opportunity.
3. AI in video interviews – practice makes perfect
More companies are using AI-driven video interviews where an algorithm analyses your responses, tone of voice, and even facial expressions. This helps employers shortlist candidates faster, often without even looking at your video.
What you can do:
✅ Practice speaking clearly and confidently on camera.
✅ Keep your background tidy – AI doesn’t judge your wallpaper, but recruiters will!
✅ Use AI-powered tools like ChatGPT to prepare for common interview questions.
4. AI-generated applications – a blessing or a curse?
AI can now write CVs, cover letters, and even entire job applications. While this can save time, overusing AI-generated content can make your application sound robotic or generic. Employers can often tell when something feels “too AI.”
What you can do:
✅ Use AI for inspiration but personalise your applications so they reflect your real experience. AI is rarely 100% correct atm so use it as a starting point and EDIT!
✅ Add a human touch, mention why you want the job & what excites you about it.
✅ Double-check for errors. As mentioned, AI isn’t perfect, and some phrases might not make sense.
5. AI is creating new jobs – and changing existing ones
AI isn’t just changing how people apply for jobs (yet) – it’s also creating new career opportunities. From AI specialists to Prompt Engineers (people who train AI to generate better responses), there are exciting roles emerging. At the same time, some traditional jobs are evolving, meaning you might need to adapt your skills to stay competitive.
What you can do:
✅ Keep learning – free courses on platforms like Coursera and LinkedIn Learning can help you upskill.
✅ Highlight adaptability on your CV – employers love candidates who can grow with technology.
✅ Stay informed – follow industry news to see how AI is impacting your field.
AI is here to stay, and rather than seeing it as a barrier, jobseekers can use it as a tool to make job hunting easier, faster, and more effective. The key is to stay adaptable, embrace new technology, and make sure your applications still feel human.
🚀 Ready to find your next job? Check out JobsInDevon.uk for the latest roles across Devon – all in one place!
(Image courtesy of ChatGPT! It shows a modern job seeker using AI tools, with floating digital elements representing AI-driven job applications, CV analysis, and video interviews.)